Pay Per Click (PPC) Advertising: How to Make Your Business “Click”

PPC stands for Pay Per Click - it is a popular advertising technique on the Internet. PPC ads are found on websites and advertising networks, especially on search engines, and include sponsored links, usually in the form of text ads. They are usually placed near search results, and the advertiser pays a certain amount to visitors who click on these links or banners and land on the advertiser's web page.

At its core, PPC advertising is about bidding for the top or leading position in search engine results and listings. Advertisers do this by buying or bidding on keyword phrases relevant to their products or services – the higher the bid, the higher its position in search results, and the more people will find the ad (and click on it) to take it to their website (which is why some call it People "Keyword Auction"). Advertisers then pay the bid price each time the visitor clicks on the website.

PPC advertising is also known by the following names/formats:

· Pay per placement

· Pay per performance

· Pay per arrangement

· Pay per position

Cost per click (CPC)

PPC advertising is usually done through the following standard procedures:

1. Create an account and/or deposit funds.

2. Create a list of keywords.

3. Choose (and set up) an account using a PPC search engine.

4. Bidding on ad placement, including search result words or phrases.

5. Write advertising copy.

6. Set up landing pages for your ads.

7. Place the ad in the search engine.

There are many benefits to PPC advertising, making it an effective way to promote your business “online”. Some of them are mentioned below:

· Go immediately. PPC ads are executed very quickly - they can be published "online" within an hour after a bid is won and paid for.

· Get specific, pre-qualified, high-quality traffic. PPC provides you with high-quality or well-targeted traffic. Visitors are narrowed down to “qualified” people who are actually searching for specific products and/or services you offer – those who are most likely to become a “lead” (convert) and complete a transaction (either by purchasing your product or signing up for the service you offer).

· Expand your reach. Pay-per-click (PPC) advertising provides additional traffic to your site, apart from natural or “organic” search engines.

· Track your investment. Pay-per-click (PPC) advertising uses a tracking system that will determine exactly who is coming to a website and what they do once they arrive – how long they stay on the site and how many pages (including actual pages) they view. These are valuable tools in determining statistics such as return on investment (ROI), CPA per visitor, and conversion rates (percentage of visitors that are converted into customers or leads).

Here are some important things to consider when planning your PPC campaign:

1. Know your product. Take inventory of the product and/or services you have to offer (before anything else).

2. Stay within budget. Determine your daily or monthly budget; And stay with her. This means keeping your budget in mind, and avoiding bidding wars if possible.

3. Bid correctly. Learn how to bid correctly – A bid that is too high can drain all your money, while a bid that is too low can make you lose that spot.

4. Pay attention to the end result. Measure your profit margin against your spending or expenses. Know when to stop and end your PPC program – if you're spending more on ads but making little or no sales at all.

5. Find the right keywords. Identify the keyword phrases you want to select and bid on. Do some keyword research, either by actually looking at existing search terms or using online keyword suggestion tools, to see which terms are most commonly used when searching for items related to your business. Focus on specific keywords, not general ones.

6. Write effective ads. A good PPC ad is one that can persuade and move the searcher. There are several ways to do this:

· Discount offers

· Certificates - recommendations

· Celebrities/famous endorsers

· Money back guarantees

· Free trials or sample offers

· Free

· Reverse psychology

· Key Benefits (“Weight Loss”)

· Direct instructions (“Click here”)

7. Maintain a professional-looking website. You should update your web content regularly and check for spelling and grammar errors. There should be no broken links or images. A website should be simple – designed in a way that makes it easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

If done correctly, PPC advertising can be an effective marketing tool that will maximize your return on investment.