Tricks to sell your product

The whole idea of marketing and sales is to play with the psychology of consumers. In any campaign, efforts should be made to make it highly impactful so that the decision making by the customer is completely in favor of the company.

There are some tricks to manipulate consumers' minds, which can be used not only by ordinary salespeople, but can be used by big companies. Although they are used unknowingly, there is no specific list.

Mutual exchange is the first and powerful trick. A company can start by giving something for free to a customer. He will take it the first time, but next time he will feel obligated and will try to return the favor. Offering the product for free initially can do this. If the customer is satisfied with the product, he will buy it for himself next time. Some salespeople get confused with this principle. For example, it is ineffective and wrong according to this principle to quote “Spend more than $25 and get a free t-shirt.” The offer is not free; The customer has to spend something to get the free product. The product provided must be completely free without any condition being met. For example, the line “Get the latest lipstick shades absolutely free” will do the trick. If the color is really good, they will buy it next time and may consider buying other shades of lipstick.

The next trick is to present something as having high value, but the company only has to incur a small or no amount in producing it, such as information. The client can be tempted to say that the information provided to him is a big secret and is not known to anyone at all. But some people confuse it, saying that they provide very valuable information, but it turns out to be another advertisement.

Another example is offering a free sample to target customers. Again, what went wrong here is companies distributing samples of poor quality or rejected products. This will definitely make customers less impressed with the product and they will assume that this is what the product actually looks like and will not go ahead with purchasing it.

Use words that trigger immediate action, such as “limited time offer,” “ends soon,” and “offer while supplies last.” These are really motivating words. The customer gets the impression that the offer will end very soon since the products are limited edition and he should go out and buy them at the first opportunity. This works especially well for customers who have an interest in collecting antiques, collectibles, and anything that is not readily available.

Tricking the customer into committing is another good way to increase sales. The trick is to get the client to take small steps towards the goal, without realizing it. Like when a customer asks for some information, provide him with the relevant information for free and make him fill out a form and take contact information from him. This is similar to a commitment to receive offers and information about products in the future. Do not advertise in this step. In the next step, advertisements about products and services can be sent to the customer at the address he provided. Conducting surveys is another example.

Lottery is another good way. When someone buys a lottery ticket, they write their address on the ticket. This information may be used to contact the customer in the future. In the above practices, it is very important not to advertise in the first step. Only after obtaining the customer's contact information should you mail promotional letters to him. The long ads that appear in the newspaper are a simple twist on this trick. If a customer invests the time in reading the entire ad, they are committed and will definitely respond to the ad.