Selling to women vs selling to men

Different approaches should be followed when selling products or services to men compared to women. They also say that men are from Mars and women are from Venus both think very differently and, therefore, their thinking must be influenced in different ways.

For example, when a man decides to buy a car he looks for the latest model, speed, mileage, etc. But when a woman goes out to buy a car, she will choose a car according to color. She would like to match it with either her work dress or her accessories like a watch, and would be concerned about whether there would be enough space to store her supplies. Since their psychology is very different, they have to be convinced to buy a product using different methods.

Presentation is also very important. A salesperson talking to a male customer doesn't have to focus too much on appearance and cleanliness. It's okay if he doesn't have the required documents on hand and his sleeves are rolled up. But when the same salesperson refers to a female customer, he must be clean from head to toe. He should have his hair properly combed, his nails trimmed, and even his shoes should be well polished. The salesperson must be prepared with all necessary documents in advance and must not rush in front of the customer. Women strive for perfection.

Words should be spoken more carefully in front of the client. Women are better listeners and will analyze every word spoken. The conversation should include a lot of emotion, because women are instantly drawn to feelings. Like when selling clothes to a woman, tell her how bad you'll feel for her if she has to sweat a lot in the summer because of the nature of her job. Choose a beautiful cotton dress for her and ask her to try it on. The customer will be highly influenced and will take less time to purchase the product. Seventy-five percent of the mission is accomplished if she wins emotionally.

The next important point is to never stop speaking in front of the client. The moment the salesperson stops talking, he will start thinking deeply about the product and will start examining every detail of the product and will rethink the product. Women have the ability to multitask. They will be able to listen and read the guide at the same time. So keep her involved in many things at once. The man lacks the talent for multitasking. If the male client is involved in something else, stop talking immediately because he will not be able to focus on both things and it will lead to confusion.

Another point to take care of is that it is not a good idea to have a female salesperson when dealing with a male customer. Women talk too much and men are bad listeners. The saleswoman will keep talking about the product and the man will shake his head without getting any sense. They will not be able to express correctly whether they have understood the point or not. But on the other hand, the client can easily express how well she follows up. Even if they don't talk about her, her facial expressions will tell us everything. So when a salesperson deals with a female customer, he must pay attention to the customer's expressions. If you show any confusion or dislike, try a different approach.

Male customers can be introduced to the product simply by drawing the exterior of the product using a simple pen and paper. Men have a good ability to visualize 3D images of the indicated product. But women are not that good. To provide a clear picture, it should show the actual sample or product.

Complimenting a male customer is a very good idea. It will be exhausting and he will take it in a good way. But women are careful listeners, so any compliment should be given with more attention. Any fake compliment will be detected immediately.