Disadvantages of using email to sell

Some salespeople think that using email to sell everything is the best idea. But the truth is not like that. It's not a good idea to replace calls with emails when contacting a potential client. Some people use email to sell products, to avoid the humiliation of rejection. The major drawback to this approach is the possibility of not receiving an email while waiting for the transaction related to the sale.

More than seventy-five percent of businesses today have replaced calls with emails, and in the process have lost the personal touch. The reason companies do this is because they feel embarrassed when facing rejection when speaking directly to a customer. It hurts less to hear an email. Some people get tired of hearing voicemail messages repeatedly. They think it's a better idea to switch to emails.

When trying to sell products or services to a new customer, the customer's trust cannot be earned through email, leaving the foundation for a long-term relationship weak. Some good companies think they are recognized in the market but forget that they have strict spam filters installed, and these companies take the risk of sending introductory emails to potential customers. There are very few chances that the customer will receive and read the email. But when you call a potential client, there is a higher probability that the client will receive the call and all the invested resources will be put to good use.

If the company still thinks that sending emails to customers is the best approach, then some points need to be taken care of. The introductory email contains an introduction to the company, brief information about the products and services it offers, and information on how to purchase and contact. All information in the email should give the reader the impression that the company is interested in benefiting the customer and not themselves.
Your introductory email should look like you're trying to solve problems and trying to build a strong relationship with the prospect. This is why target people must be carefully studied to understand their shortcomings and the wonders they expect from a particular product. The first time itself; Do mention that the company and the customer are a good fit for each other. Sales pitches should be completely repelled.

Do not put the company name in the email subject. When the company name is included in the title, the customer gets the impression that the company's profit is his top priority and not the customer's interest. It is a good marketing strategy that includes the name of the product being sold, the features of the product and how it can solve the reader's problem. The theme should tell it all, and it should also grab attention at first sight.
It's best to start emailing a client after first laying the foundation for a strong, long-term relationship. In the beginning, customers must be dealt with personally. Later, when the customer's trust is gained, more transactions can be conducted through emails. Emails should only serve as a backup means of communication. Make sure to avoid words like “we” and replace them with “you.” The client feels like they are being referred directly as well.

There should be no negativity in this matter. This puts the customer's mind in a negative mood and they will actually get the opposite message. For example, instead of writing "We don't sell low-quality products," write "We sell high-quality products." No customer requirement. This creates stress on the customer and he will start avoiding any calls and emails from the company.

Emails can be used during difficult times. Suppose some pain has broken out between the two parties or at least on the client's side, emails written in polite and kind words can dissolve the stiffness and can open good relations again. The best thing is to completely stop using email as the only way to communicate. Companies that communicate directly with customers reflect a higher level of trust and create a good impression on new customers.