Digital marketing

Using online distribution methods to promote products is known as digital marketing. This approach saves time and is cost effective. Digital marketing is done through items such as mobile phones, SMS, MMS, instant messaging, websites, emails, advertisements and digital billboards.

Digital marketing includes some direct marketing and online marketing techniques. In digital marketing, traditional methods of promotions are performed digitally. It involves marketing in two forms, pull and push.

Digital marketing requires the user to pull or extract content directly. The customer has to handle the promotion and see it for themselves. Examples are websites, forums, and web logs. All of this requires clicking on a URL to view the content. The content displayed must not follow any guidelines. Effort is required to display the content on the website or forum only and there is no additional cost to send the information to the customer, but the customer must make an additional effort to access the content. The customer does not have to choose - in this type of promotion one message is displayed by everyone and cannot be customized. It is not possible to track which customers view the content, although the CTR can be taken into account which gives details about how many clicks the message has received. This is done by enabling click tracking during the campaign, which records information.

Pushing digital marketing techniques requires the effort of both the marketer and the customer. The marketer must push or send the content to the customer and the customer must make the effort to receive it. This is a very effective type of marketing and the investments are sure to yield a great return as it creates brand recognition. SMS, MMS, emails, and RSS streaming are examples of push digital marketing. Since the content is sent to individuals, it can be tailored to the intended recipient. It can track whether the customer opened and viewed the message or it was deleted and reported. Customer-related information such as name and geographic location can be tracked. But when sending this king of messages, certain criteria have to be met as the SMS and emails sent are monitored. If the marketer does not follow the rules and regulations properly, there is a possibility that the messages will be rejected and blocked, before they reach the target audience and the message is considered as spam. The biggest consequences involve marketers being blacklisted temporarily or even permanently. The number will be blocked and they will not be able to send any messages at all. Messages sent to RSS feeds require a mechanism with an application to access them, when sent via an email marketing system.

Both forms of digital marketing should be used in harmony to achieve positive results. A smart marketer sends emails along with SMS and uses multiple channels to market his products. The type of messages sent should also differ from each other. It shouldn't just be text, it should be animations, audio recordings, and videos. There is the possibility of using pull and push messaging techniques alongside each other such as an email sent to a potential customer that can contain a URL or a banner ad, which when clicked downloads the information. If there is a large group of people who can be reached via email, email service providers may be appointed who send a large number of emails to customers on behalf of the marketer and take necessary measures so that the messages are not considered spam.

Although a lot of marketing is opt-in, federal laws, such as the CAN SPAM Act, were passed to protect customers from unscrupulous marketers who would go to any lengths to promote their products, hackers, or spammers with bad intentions, such as: Harm the computer or install adware and spyware on people's computers.